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About Us

Joseph R Giove Clinical Hypnotist

Joseph R. Giove Clinical Hypnosis  |  San Francisco Bay Area

Joseph is a clinical hypnotist, certified by the American Counsel of Hypnotist Examiners in 1990, and a biomedical engineer. He has inspired thousands of people to thrive... to live fuller, healthier and happier lives.


Joseph has developed a unique approach to mind-body wellness and performance optimization, which applies to both individuals and groups. For over 30 years he has helped adults and children suffering from nicotine and alcohol addiction, stress, anxiety, panic attacks, substance abuse, insomnia, chronic illness, weight gain, phobias, childhood trauma, and life transitions.

Joseph is former president and CEO of a biomedical research firm, and has held engineering and management positions for Aerospace and NASA projects. He masterfully blends the hard sciences with extensive research and training in interpersonal neurobiology, psychoneuroimmunology, neurolinguistic programming, biofeedback and clinical hypnosis.


My Story

Early in my career as a biomedical engineer – designing and building medical instruments and clinical trials for such – I came across this amazing thing called the placebo effect.

I was astounded to find out how strong this effect was, often as high as 50% of the efficacy of many drug and device therapies. The power of suggestion, otherwise known as the placebo effect, has been studied copiously over the last hundred years: scientists measure it, document it, compare it to "real" therapies and no therapy, and unequivocally acknowledge its effectiveness.

In fact every drug and device on the market today has been tested against the power of suggestion. Far from being, “just in the mind,” placebo research has documented that the power of suggestion can reverse nearly every illness known to man.

What is almost as astonishing, however, is that this great power to influence disease recovery is then fully discarded when it comes to helping the patient in clinical practice. And even worse, a doctor's well-intentioned prognosis can easily form an extremely effective negative suggestion – a nocebo – that can make matters worse, possibly substantially worse.

Of course you cannot patent or license someone's own healing capacity, so there is no economic incentive for the medical system to promote the power of suggestion and self-healing.

Nevertheless, I became enamored with
understanding the mechanism of the placebo effect and how this might actually be used intentionally to empower the patient with his or her own healing.

After all, the clinician may have fooled the patient with his sham treatment, but it was the patient herself that actually, unconsciously performed the healing, whether it was from ulcers, asthma, allergies, cancer, or depression. To be sure, the success was not merely "in the head" either: physical and measurable effects are always documented.

I found that the secret to using this powerful mechanism – the power of suggestion – lay in the poorly understood realms of consciousness, as it applies to human wellness and performance. I became a Clinical Hypnotist in the late 1980s as this seemed to be the most practical and direct application of this self-healing modality.

In studying and applying various mind-body techniques that initiate the body's own creative energies, which often lay dormant in the subconscious, I found I could guide a person to activate these powerful mechanisms. This forms the basis of much of my work, whether it is helping individuals master stress, recover from addiction or illness, sleep better, lose weight, enhance performance, succeed in a venture or discover their life meaning through the creative power of hypnosis.

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